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Do You Know This About Writing Google AdWords Ads?



Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. There are different elements that contribute to a winning PPC campaign, but ad copy is paramount; and if you can write good classified ads then you’re almost home. Given below are a few AdWords copy writing tips that you can use right away to see results.

A/B split testing is a term you must become intimately familar with because that is what will make or break you with Adwords. But do know this, it’s not merely going through the motions of testing because if you cannot write effective ad copy then all the testing in the world really won’t get you anywhere.

You can always keep right on testing even if you have very good existing conversion rates.

You can actually benefit from doing certain things with the URL that gets displayed to the public. Many advertisers today tend to ignore the importance of their display URL. But did you know that it’s true about your display URL affecting click throughs? As an AdWords advertiser, you should know that you can put almost anything you want in your display URL, given that the destination URL matches with the domain. What you will want to do is use your keywords in the display URL; usually as a backslash or filename extension.

Keep this in mind, you want to make a great first impression, and that is why it’s important to have your ad looking great. You do not want to have a low click-through rate (CTR) just because you misspelled a word and people think you’re no good. You’ll find many ads live that look bad just because they don’t have the proper formatting. It’s rare to see mistakes in ads on the first page because those advertisers know what they’re doing – usually. All your ads need to be serious and well-written, and you can always test your ads against each other. The way you capture attention is with the headline, and that is all the headline is for. So it all works together and must necessarily create a great impression. Remember to capitalize the first letter of each word in the headline because it converts better.

The Adwords ad copywriting tips we’ve talked about will only be as effective as you’re willing to make them; keep taking action and continuing to learn. The ability to write effective advertising copy takes patience and practice just like many other skills, but it’s one of the most valuable skills you can learn.

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