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How To Write Compelling Adwords Ads For Greater Conversion Rates



Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.

As you know, people use specific keywords that help them reach their desired site. Hopefully you do realize that your AdWords ads need to include your keywords. There are compelling and profitable reasons for doing so. You want to get all the advantage you can, and using your keywords like that will help you just a little bit more. So, the ads are small as you know; so that kind of limits the options to headline and ad body.

If you’re having a hard time with conversions, then really nothing else matters other than figuring out what is wrong. It’s really not so much about being creative as it is doing the right things. Just don’t go there with the creative writing stuff, you’ll get your butt handed to you by your competitors.

You first need to capture attention with your headline, and you only have 25 characters to do that with. You can always test your headlines with and without keywords in the headlines. You may find that the keyword should be in it, but you won’t know until you test it. It’s also a possibility that some markets as a whole may prefer one way or the other.

You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. But no matter what, your quality score depends on relevancy, so do keep that in mind. If your quality score is high, and your ads get a good CTR, then you’ll be looking pretty good, overall.

Always do the right thing and create your own ads – you won’t learn how to write good ad copy if you steal from other ads. A common notion among new Internet marketers these days is to copy the ads of the successful AdWords advertisers to duplicate their success. But if that were true, nobody would be coming up with worthy ad copy! Instead, you should try and adapt from these ads, instead of copying them word to word. There really is no shortcut to learning how to create and write compelling ads.

Just keep working and learning and doing – in time your efforts will distinguish you from all the rest, and the lazier people will never get anywhere meaningful.

You actually can add story components to your ads to make them more compelling. We’ll explain how you do this because we know you’re scratching your head. Sympathy and empathy are powerful feelings, and that is what you want to make people feel with your ad. This will help you connect with them on a higher level and let you achieve what you want.

You really can do well with Google AdWords, but you have to get a little bit of education on PPC, first. We actually think Google AdWords is fun, and you can too after you properly prepare for it.

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