For many businesses their fan page is an important part of their social media advertising campaign. To maximize your success on Facebook you should ensure you have addressed these 5 key areas.
Network With Additional Platforms
If you want to build a large following it will require you to network not just on Facebook but on additional platforms. One method that works well is pushing your website traffic back to your Facebook page. Victoria’s Secret has done this with their highly effective PINK line and campaign. Too many businesses don’t have the necessary dedication. Instead, they expect consumers to just automatically find them. Sorry folks, it doesn’t work that way.
Create Resources
Some pages are used as a connection hub. However, others offer relevant information to consumers. The information is used to present the consumer with value, while at the same time it creates a connection with your brand. Branding exercises are key to your Facebook success and growing your business.
Establish a Resource That Keeps Them Coming Back
If you want your fan page to have value, entice new users, and keep the existing user base. Remember these are all potential consumers. Offering coupons and contests specifically on your Facebook page and for Facebook users is a good way to entice people to come to your page and keep returning. Many companies use campaigns that say “Click on the Like Button and you will get (insert coupon or product here).” This is a great way to build a long-term, large community
Empower Pages That Pre-Exist
If you want an example of how social media can work, Coca Cola’s Facebook page is a great example. Two Facebook users who liked Coke started the Facebook fan page. What began merely as a fan page became the largest product page on Facebook. Rather than Coca Cola coming along and taking over the page for themselves, they rewarded all the fans of the page by offering them a tour of the Coke facility in Atlanta. The page remains with Coca Cola’s blessing.
Be Sure to Target the Right Demographics
Occasionally, a Facebook page is built but it doesn’t grow. This can often be a side-effect of the demographics of Facebook. Some brands, simply don’t or won’t have a strong Facebook presence. Let’s have a look at Facebook demographics then you can decide if it’s right for your business.
* 53% of users have children
* The average income is over $60,000 annually
* More than 50% of users are college kids
* Females make up the larger portion of users
Demographics change quickly and are relatively easy to get, so make sure to do your research before undertaking your Facebook page. We wish you great success!
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