Want to make money online?
The next 2 minutes is going to save you 2 months.
You are not going to make money online by driving traffic to a sales page.**
Yes you did read that correctly.
You will however make money online by driving traffic to a squeeze page. And then developing a relationship with your list.
A squeeze page is a web page that has only one purpose — to build your list.
A squeeze page will have an opt in form on it — to allow your visitors to join your list.
As an incentive for your visitor to sign up to your list — you will offer a free gift that MUST BE OF VALUE.
In fact — I’d go as far to say — the product that you were thinking about selling — you may want to consider giving it away for free (if you have the rights to do this — or if it is your own product).
In return for this gift — your visitor will give you his email address.
start quoteA website is not a business. A product is not a business. What is a business?
Customers.end quote
Once you start building your list — you begin a relationship with them.
Communicate with them — email them.
Dare I even suggest you TALK to your list if they ask (I am constantly told how amazing my list find it that I am prepared to pick up the phone and speak to them if they ask).
A relationship is a two way street – don’t be nervous about communicating.
Find out about your list. What do they want to know? What are their struggles? What are their fears? What are their problems?
Ever since the dawn of time — the individual who discovers someone’s need — and then provides a solution to this need — will do well.
So you now have a list — albeit a small one. Rather than relentlessly trying to crow-bar out their credit card — instead nurture a relationship with them.
When I began I did not mail one offer to my list for almost 6 months. I spent the first 6 months building my list and nurturing a relationship with those on it.
Remember a website is not a business. There are millions of websites that don’t make any money. A product is not a business either. Anyone can get a product to sell.
What then is a business?
Customers. So look after ‘em.
(**I exaggerate slightly. Sure you may make a little money driving traffic to a sales page – but for longevity in this bizz – you will want to develop your own customer base.)
Borrowed this post from Chris Farrell, a swell Guy.
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